Billboard advertising isn’t always the first marketing choice for funeral homes, but it can be a powerful way to build trust and brand awareness. Unlike digital ads, billboards don’t rely on people searching for your services—they keep your business visible so families remember you when they need you.
How to Use Billboards Effectively
1. Choose the Right Location
Place billboards on high-traffic roads where locals drive daily. Locations near hospitals, senior living communities, or major intersections work best.
2. Keep the Message Simple
Drivers have 7 seconds or less to read your billboard. Use large, clear fonts and a short, comforting message like:
✔ Your funeral home’s name and logo
✔ A simple phrase (e.g., “Here When You Need Us Most”)
✔ A phone number or website
3. Use Professional, Calming Imagery
Avoid cluttered designs or dark, somber images. A simple, peaceful background or a smiling staff member can create a sense of trust. Stick to soft blues, greens, or neutral tones for a professional look.
4. Highlight What Makes You Different
Do you specialize in affordable cremation, preplanning, or personalized services? A short mention, like “Simple, Affordable Cremation – Call Today,” can set you apart.
5. Stay Consistent
Billboards don’t generate instant calls but work through repeated exposure. Keep your ad up for 6-12 months so people remember your name when they need a funeral home.
Are Billboards Worth It?
Billboards work best alongside digital marketing like Google and social media. When done right, they create long-term brand awareness, helping families think of you first in their time of need.
Until next time
John
