Experience Economy – Funeral Home Marketing & Business Building Tips

Experience Economy Funeral Business Builder

The power of a shared experience

October 25, 2023January 5, 2024John Callaghan

It’s a travel day for me, and I’m writing this article while sitting in an airport waiting for my flight. I have a love/hate relationship with airports and the whole…Continue readingThe power of a shared experience

Experience Economy Funeral Experience

“We could upgrade her casket”

March 11, 2023January 5, 2024John Callaghan

“We could upgrade her casket,” the funeral home owner said with a big grin on his face. I had to take a moment before responding. It was the summer of…Continue reading“We could upgrade her casket”

Experience Economy

The “Taps Across America” Experience

June 3, 2022June 3, 2022John Callaghan

At 3 pm local time on Memorial Day, thousands of bugle players around the country will participate in Taps Across America. Here’s an overview from the tapsacrossamerica.org website. “The TAPS…Continue readingThe “Taps Across America” Experience

Experience Economy Funeral Home Management

A Great Example of Bad Customer Experience

May 27, 2022May 27, 2022John Callaghan

First, I’ll give you a great example of bad customer experience from a funeral home website vendor, and then I have a major announcement. In last week’s newsletter, I pointed…Continue readingA Great Example of Bad Customer Experience

Experience Economy Funeral Home Innovations

Salvaging a Horrible Day

April 30, 2022John Callaghan

My wife woke first. “It sounds like it’s raining,” she said sleepily. I looked out the bedroom window and saw nothing but a blue sky. “You’re dreaming,” I replied. She…Continue readingSalvaging a Horrible Day

Experience Economy Funeral Home Innovations

Competing with Amazon’s $50 urn

April 22, 2022February 27, 2024John Callaghan

How much is a cremation urn worth? According to the NFDA, the average cost of a cremation urn is $295. Amazon has plenty of beautiful urns that can be shipped…Continue readingCompeting with Amazon’s $50 urn

Experience Economy Funeral Home Innovations

Immersed in Russia

April 16, 2022John Callaghan

On April 10, 1997, twenty-five years ago, I walked out of Infant Home #2, an orphanage in Nizhny Novgorod, Russia. In my arms was my new daughter, a beautiful 3-year-old…Continue readingImmersed in Russia

Category: Experience Economy

The power of a shared experience

“We could upgrade her casket”

The “Taps Across America” Experience

A Great Example of Bad Customer Experience

Salvaging a Horrible Day

Competing with Amazon’s $50 urn

Immersed in Russia

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