In today’s changing funeral market, being successful means more than just offering great service—it means being different. Creating a “Signature Solution” can help your funeral home stand out while meeting the unique needs of families.
A Signature Solution is a unique service or package that your funeral home offers to meet the specific desires of today’s families. It is carefully designed to provide a personalized, meaningful, and memorable experience that goes beyond the traditional funeral service. This solution helps your business stand out in a competitive market by addressing what families truly want.
Traditional funerals used to be the go-to option, but many people now want something more personal and meaningful. Baby boomers, for example, often prefer creative ways to honor their loved ones instead of sticking to tradition. A Signature Solution gives families a special and memorable way to say goodbye.
Start by looking at how you can use your funeral home’s spaces differently. For instance, a casket-selection room could be turned into a welcoming memorial area. This space could include things like a memory table, a place to share stories, and screens to show tribute videos.
Your Signature Solution also needs a great name—one that is unique and easy to remember. For example, “One Last Party™ ” is a trademark owned by Carson & Son Funeral Home in Iowa. Similarly, “Beautiful Farewell™” is a trademark owned by my company and licensed to some of my clients.
By offering this trademarked service, my clients can provide families with a distinctive and emotionally fulfilling experience that competitors cannot copy.
It’s also important to make your offerings easy to repeat. For example, you might create themed memorial packages at your funeral home or offer offsite services, like a ceremony on a boat. These options help families who want something different without making the process complicated.
Be sure to highlight your Signature Solution in your marketing. Put it front and center on your website, in social media posts, and when meeting with families. When people see what makes your service unique, they are less likely to focus only on price.
In a competitive market, having a Signature Solution isn’t just a good idea—it’s essential. It shows families you can provide the kind of experience they’ll value and remember.
