Is Your Funeral Home Marketing Message Unique?
One of the common mistakes funeral home owners make when it comes to growing their business is failing to establish a unique marketing position. If you are keeping track, this…Continue readingIs Your Funeral Home Marketing Message Unique?
He Gets Us – Funeral Home Marketing Lessons from a Superbowl ad
Superbowl games are typically one-sided, with most people ignoring the game by the second half and instead focusing on the food everybody brought. For many people, the night’s highlight is…Continue readingHe Gets Us – Funeral Home Marketing Lessons from a Superbowl ad
“Be careful where you aim that thing!”
“Be careful where you aim that thing!” I called to our then 7-year-old son as he ran around the house firing the nerf gun he had just received for his…Continue reading“Be careful where you aim that thing!”
What went wrong? Funeral Home Marketing for a Preneed Workshop Doesn’t Work Out
“I invested over $8,000 in a preneed marketing campaign that generated only two new preneed contracts. What went wrong?” This is from a conversation I had with a new client…Continue readingWhat went wrong? Funeral Home Marketing for a Preneed Workshop Doesn’t Work Out
“If it doesn’t fit, you must acquit.” – Simplifying your Funeral Home’s Marketing Message
I want to share one of my favorite secrets this week. This secret helps me to connect with you and my other readers on an emotional level. The secret is…Continue reading“If it doesn’t fit, you must acquit.” – Simplifying your Funeral Home’s Marketing Message
Business or Ministry?
Years ago, I found myself serving a three-year term on the Executive Committee at the Church my family was attending at the time. The Committee Chairman had called and asked…Continue readingBusiness or Ministry?
Why You Should Use Multiple Forms of Media
My first Financial Planner spent a lot of time preaching about the benefits of diversification. That was over 20 years ago, and many investors were betting on the rising stars…Continue readingWhy You Should Use Multiple Forms of Media
The next problem we need to address
Have you ever gone to a movie in the middle of the day? My wife and I enjoyed doing that back when movie theaters were open (before covid ruined that…Continue readingThe next problem we need to address
3 Steps for Advertising Your Funeral Home
Jim Rohn, a great business philosopher, once said, “to be a master communicator, all you’ve got to do is follow this simple three-step process: Have something good to say Say…Continue reading3 Steps for Advertising Your Funeral Home