Marketing Message – Page 2 – Funeral Home Marketing & Business Building Tips

Funeral Home Marketing Marketing Message

Avoid this marketing mistake

January 9, 2021John Callaghan

One of my clients has an interesting situation. Whenever one of his competitors sends out a preneed mailer, my client’s phone starts ringing. People are calling to schedule a time…Continue readingAvoid this marketing mistake

Building Trust During a Pandemic

October 31, 2020John Callaghan

“All things being equal, people do business with people they know, like, and trust.” – Bob Burg, Endless Referrals. Which of those three elements is the hardest for a funeral…Continue readingBuilding Trust During a Pandemic

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How COVID-19 Changed What Jane Needs to Hear from a Funeral Home?

October 17, 2020John Callaghan

I look at her picture and wonder, “how has COVID-19 changed what she needs to hear from me?”. The picture on my bulletin board is of a woman who is…Continue readingHow COVID-19 Changed What Jane Needs to Hear from a Funeral Home?

Marketing Message

Three Simple Steps

July 19, 2020John Callaghan

Twenty-five years ago, I started my first business and needed to learn marketing to keep my sales funnel filled. There’s nothing quite like spending your own money on something to…Continue readingThree Simple Steps

Funeral Home Marketing Marketing Message

If You Confuse, You Lose

February 12, 2019John Callaghan

There is a fundamental principle in marketing that says a confused mind will never buy anything. If for some reason they are forced to buy they will always minimize the…Continue readingIf You Confuse, You Lose

Category: Marketing Message

Avoid this marketing mistake

Building Trust During a Pandemic

How COVID-19 Changed What Jane Needs to Hear from a Funeral Home?

Three Simple Steps

If You Confuse, You Lose

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