Funeral Home Marketing & Business Building Tips

Why December is the Perfect Time to Write Your 2025 Funeral Home Marketing Plan

November 29, 2024December 4, 2024John Callaghan

As the year winds down, December offers a golden opportunity to step back and strategize. Writing your 2025 marketing plan now isn’t just about organization—it’s about setting your funeral home…Continue readingWhy December is the Perfect Time to Write Your 2025 Funeral Home Marketing Plan

Community Outreach

The Value of Hosting an Annual Memorial Event for Families

November 22, 2024December 4, 2024John Callaghan

As we enter the holiday season, many of my clients plan to hold a memorial event. In this article, I’ll discuss why you should host an event, the elements you…Continue readingThe Value of Hosting an Annual Memorial Event for Families

Experience Economy

Creating Memorable Funeral Experiences That Educate and Inspire

November 15, 2024December 4, 2024John Callaghan

As the funeral profession evolves, it’s crucial to shift from merely providing services to creating meaningful, memorable experiences that impress guests and educate them about modern funeral possibilities. Doug Gober’s…Continue readingCreating Memorable Funeral Experiences That Educate and Inspire

Funeral Business Builder

How to Apply the Star Principle to Your Funeral Home Business

November 11, 2024November 11, 2024John Callaghan

As funeral home owners, you know the funeral industry isn’t exactly Silicon Valley, but you can still use The Star Principle to grow your business strategically. The Star Principle is a book by Richard…Continue readingHow to Apply the Star Principle to Your Funeral Home Business

Community Outreach

What we can learn from Dia de los Muertos

November 3, 2024November 7, 2024John Callaghan

While many American and Canadian children are still enjoying a post-Halloween sugar rush, children in Mexico are enjoying Dia de los Muertos, or Day of the Dead. Actually, it’s not…Continue readingWhat we can learn from Dia de los Muertos

Funeral Home Advertising

How AI is hurting Funeral Home Advertising

October 24, 2024November 7, 2024John Callaghan

When advertising on platforms like Google and Meta (Facebook) you used to be able to use a “set it and forget it” approach. These days, that approach can be a…Continue readingHow AI is hurting Funeral Home Advertising

Social Media

What we learned from 100+ Funeral Home Facebook Leads

October 18, 2024November 7, 2024John Callaghan

Greetings Funeral Business Builders A few months ago, we added preneed lead generation to our Facebook management service. The results have been excellent, and we’ve been able to provide clients…Continue readingWhat we learned from 100+ Funeral Home Facebook Leads

Funeral Home Innovations

Terramation: A New Opportunity for Funeral Home Owners and the Families They Serve

October 14, 2024October 14, 2024John Callaghan

As more families seek eco-friendly end-of-life solutions, funeral home owners must stay ahead of the curve. The recent announcement by The Natural Funeral of their TerraCare partner program highlights a significant opportunity…Continue readingTerramation: A New Opportunity for Funeral Home Owners and the Families They Serve

Funeral Home Marketing Google

How Funeral Homes Can Secure a Place in Google’s 3-Pack and Boost Their Business

October 8, 2024October 8, 2024John Callaghan

Securing a spot in Google’s 3-Pack is crucial for funeral homes looking to increase visibility and attract more clients. The 3-Pack is the prominent box at the top of local…Continue readingHow Funeral Homes Can Secure a Place in Google’s 3-Pack and Boost Their Business

Funeral Home Marketing

How Baby Boomers are Changing Funerals & Funeral Homes

September 30, 2024September 30, 2024John Callaghan

Greetings Funeral Business Builders It happened again this week…I met another fellow Baby Boomer and told him that I help funeral home owners change their business to meet the needs…Continue readingHow Baby Boomers are Changing Funerals & Funeral Homes