Funeral Home Marketing & Business Building Tips

How to Apply the Star Principle to Your Funeral Home Business

November 11, 2024November 11, 2024John Callaghan

As funeral home owners, you know the funeral industry isn’t exactly Silicon Valley, but you can still use The Star Principle to grow your business strategically. The Star Principle is a book by Richard…Continue readingHow to Apply the Star Principle to Your Funeral Home Business

Community Outreach

What we can learn from Dia de los Muertos

November 3, 2024November 7, 2024John Callaghan

While many American and Canadian children are still enjoying a post-Halloween sugar rush, children in Mexico are enjoying Dia de los Muertos, or Day of the Dead. Actually, it’s not…Continue readingWhat we can learn from Dia de los Muertos

Funeral Home Advertising

How AI is hurting Funeral Home Advertising

October 24, 2024November 7, 2024John Callaghan

When advertising on platforms like Google and Meta (Facebook) you used to be able to use a “set it and forget it” approach. These days, that approach can be a…Continue readingHow AI is hurting Funeral Home Advertising

Social Media

What we learned from 100+ Funeral Home Facebook Leads

October 18, 2024November 7, 2024John Callaghan

Greetings Funeral Business Builders A few months ago, we added preneed lead generation to our Facebook management service. The results have been excellent, and we’ve been able to provide clients…Continue readingWhat we learned from 100+ Funeral Home Facebook Leads

Funeral Home Innovations

Terramation: A New Opportunity for Funeral Home Owners and the Families They Serve

October 14, 2024October 14, 2024John Callaghan

As more families seek eco-friendly end-of-life solutions, funeral home owners must stay ahead of the curve. The recent announcement by The Natural Funeral of their TerraCare partner program highlights a significant opportunity…Continue readingTerramation: A New Opportunity for Funeral Home Owners and the Families They Serve

Funeral Home Marketing Google

How Funeral Homes Can Secure a Place in Google’s 3-Pack and Boost Their Business

October 8, 2024October 8, 2024John Callaghan

Securing a spot in Google’s 3-Pack is crucial for funeral homes looking to increase visibility and attract more clients. The 3-Pack is the prominent box at the top of local…Continue readingHow Funeral Homes Can Secure a Place in Google’s 3-Pack and Boost Their Business

Funeral Home Marketing

How Baby Boomers are Changing Funerals & Funeral Homes

September 30, 2024September 30, 2024John Callaghan

Greetings Funeral Business Builders It happened again this week…I met another fellow Baby Boomer and told him that I help funeral home owners change their business to meet the needs…Continue readingHow Baby Boomers are Changing Funerals & Funeral Homes

Funeral Home Innovations

My Take on Funeral Financing

September 23, 2024September 23, 2024John Callaghan

Greetings, Funeral Business Builders! Many funeral professionals see themselves as stewards for families during a difficult time. Offering financing options to families who can’t afford a funeral might seem like…Continue readingMy Take on Funeral Financing

Funeral Business Builder

Private Equity Strikes Again

September 19, 2024September 19, 2024John Callaghan

Batesville Casket Company, one of North America’s largest funeral service providers, recently acquired Halcyon Deathcare Management Solutions, further expanding its offerings beyond caskets. This acquisition highlights how technology is becoming…Continue readingPrivate Equity Strikes Again

Funeral Business Builder

Back to work!

September 13, 2024September 19, 2024John Callaghan

Greetings, Funeral Business Builders! Summer is over, and I’m back to creating fresh content for you. Here are some important decisions I’ve made about the future of this newsletter… Decision…Continue readingBack to work!