If you’re looking to grow your funeral home in 2025, the first and most important step is defining your core strategy. Without a clear focus, it’s easy to waste time and money chasing the wrong opportunities.
In the 2025 Growth Webinar, we covered a five-step formula for business growth. Step one? Focusing on the part of the market that’s actually growing.
What Is a Core Strategy?
Your core strategy is the foundation of your marketing plan. It’s about choosing a profitable market segment and positioning yourself as the leader in that space.
Not every part of the funeral industry is growing. Traditional two-day funerals with visitations, church services, and burials are in decline. Families today want simpler, more flexible options that fit their needs and schedules. Meanwhile, other segments are expanding, including:
✅ Same-day traditional funerals – Families still want tradition but prefer to condense everything into a single day.
✅ Cremation with gatherings and ceremonies – Many families choosing cremation still want a meaningful event.
✅ Celebrant-led services – More families are looking for alternatives to religious ceremonies.
✅ Niche services – Some funeral homes are thriving by specializing in ship-outs, veteran services, or eco-friendly funerals.
Instead of trying to offer everything, the key is to identify the most profitable and growing segment in your market—and own it.
How to Identify Your Growth Market
Ask yourself:
- What funeral service options are growing in my community?
- What are families asking for most often?
- What segment can I realistically become the go-to provider for?
For example, if cremation with gatherings is rising in your area, positioning yourself as the best provider of personalized cremation ceremonies will set you apart. Likewise, if there’s a large immigrant population needing ship-outs, that could be your niche.
Take the Next Step
Getting your core strategy right is the difference between consistent growth and constant struggle.
Want the full five-step formula for winning more calls and increasing revenue? Watch the 2025 Growth Webinar now!
https://growthwebinar.funeralsuccessmarketing.com/
