As the year winds down, December offers a golden opportunity to step back and strategize. Writing your 2025 marketing plan now isn’t just about organization—it’s about setting your funeral home up for success in the year ahead. Here’s why this investment of your time pays off.
- Gain Clarity Before the New Year Begins
December is naturally a quieter month for many businesses. Use this downtime to reflect on your 2024 results: what worked, what didn’t, and where there’s room to grow. By starting now, you’ll enter January with a clear direction rather than scrambling to figure out your next move. A solid plan saves time, energy, and stress when the new year picks up speed. - Stay Ahead of the Competition
While others are caught up in holiday distractions, you can get a head start. Many funeral homes operate reactively, tackling marketing on a month-to-month basis. By crafting a plan now, you’ll move into 2025 with a proactive approach, ready to capitalize on opportunities and adapt to industry changes. - Align Your Team and Resources
A marketing plan isn’t just for you—it’s a roadmap for your team. December is a great time to ensure everyone is aligned with your goals. With your plan in place, you’ll know what resources, budget, and skills are needed, making it easier to allocate wisely and avoid last-minute scrambling. - Reduce Decision Fatigue for 2025
Marketing without a plan means constantly making decisions on the fly. That’s exhausting and often leads to inconsistent results. A well-thought-out plan written in December reduces decision fatigue, freeing up your mental bandwidth to focus on serving families and growing your business.
In Summary
Writing your 2025 marketing plan this December ensures clarity, gives you a competitive edge, aligns your team, and reduces stress in the year ahead. Don’t wait for January chaos—invest in planning now to set your funeral home up for a successful year.
Until next week
John
PS: Next week I’ll discuss the key components of your 2025 marketing plan
