Securing a spot in Google’s 3-Pack is crucial for funeral homes looking to increase visibility and attract more clients. The 3-Pack is the prominent box at the top of local search results, showcasing the top three local businesses related to the search query.
Here’s a summary of the strategies you can use to become one of your market’s top 3 funeral homes.
1. Optimize Your Google Business Profile:
Start by claiming and verifying your Google Business Profile. Ensure that all details—such as your business name, address, and phone number (NAP)—are accurate and consistent across all platforms.
Add high-quality photos and videos of your facilities and services to create a strong first impression. Regularly post updates and engage with potential clients through this platform.
2. Focus on Local SEO Best Practices:
Local SEO is essential for getting your funeral home into the 3-Pack. Perform keyword research to identify the search terms your potential clients are using. Optimize your website’s title tags, meta descriptions, and content to reflect these keywords.
Also, ensure that your website is mobile-friendly and loads quickly, as these factors significantly influence your local ranking.
3. Generate and Manage Reviews:
Reviews are a critical factor in local SEO. Encourage satisfied families to leave positive reviews on your Google profile.
Respond to all reviews, both positive and negative, to show that you value client feedback and are committed to excellent service. Positive reviews not only boost your ranking but also build trust with potential clients.
By focusing on these areas—optimizing your Google Business Profile, honing your local SEO strategy, and actively managing reviews—your funeral home can secure a coveted spot in Google’s 3-Pack, driving more calls and protecting your market share.
Consistency and continuous improvement in these efforts will ensure long-term success in the competitive funeral service industry.
If you want to improve your ranking on Google, contact me. We’ll perform a no-obligation Google Audit and outline a plan for getting you to the top.
Until next time
John